- Published :March 10, 2022
- Client :Ace Taxis Camberley
- Website :https://acetaxiscamberley.com/
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Ace Taxis Camberley has been a standard taxi service in Camberley, UK for the last 30 years. They relied on traditional methods such as contracts with hotels and offices and receiving phone calls for their services. However, with the rise of online taxi services like Uber, their client base began to decline significantly. Mr. Waqas, the owner of Ace Taxis Camberley, reached out to Quaid Technologies for help in reversing this trend.
- Building a SEO-Friendly Website: Ace Taxis Camberley had a very basic, single-page website. The challenge was to develop a comprehensive, SEO-friendly website that could compete in the modern digital landscape.
- Getting Instant Traffic: To stabilize the business, there was an immediate need to attract traffic to the new website.
- Achieving Top SEO Rankings: The goal was to rank at the top of search results for all major keywords related to taxi services in Camberley.
- Mobile-Friendly Design: Understanding that 90% of users search on mobile devices, we prioritized building a mobile-friendly website with the best user experience.
- SEO Integration: The website was built from the ground up with SEO in mind, ensuring that it would perform well in search engine rankings.
- Keyword Research: We conducted thorough SEO analysis and identified commercial keywords to target.
- Content Development: Focus was placed on optimizing content for these keywords. Recognizing that organic traffic would take time to develop, we set a goal of three months to start seeing significant results.
- Google Search and Google Business Campaigns: To drive instant traffic while waiting for organic SEO efforts to bear fruit, we launched paid campaigns on Google Search and Google Business. The goal was to generate short-term traffic and stabilize the business.
- Local Search Optimization: Since Ace Taxis operated within a 4-mile radius of Camberley, we focused heavily on optimizing for local searches, particularly for keywords like "Taxi service near me" and improving visibility on Google Maps.
- Website Performance: The new website saw a significant improvement in user experience, with a marked increase in mobile traffic and engagement.
- SEO Rankings: Within three months, the website began to rank on the first page for several targeted keywords, resulting in increased visibility and organic traffic.
- Immediate Traffic Boost: The Google Search and Google Business campaigns were successful in driving immediate traffic to the site, helping to stabilize the business during the initial transition period.
- Local Presence: Ace Taxis Camberley became a top result in local searches, particularly on Google Maps, which significantly increased their bookings from online channels.
Clients Feedback
Quaid Technologies transformed our business by building a website that not only looks great but also drives results. Their SEO strategies have made us competitive in a market where we were struggling, and the instant traffic from their campaigns helped us stabilize during a critical time.
Mr. Waqas
Owner
- Challenge: Ace Taxis Camberley had a very basic, single-page website that lacked functionality and did not cater to the needs of modern users, most of whom search for services on mobile devices.
- SEO Rankings: Within three months, the website began to rank on the first page for several targeted keywords, resulting in increased visibility and organic traffic.
- Outcome: The new website immediately improved user engagement, reducing bounce rates and increasing the time users spent on the site. This user-friendly approach also helped in the website’s overall SEO performance.
- Challenge: To compete with larger, well-established online taxi services, Ace Taxis needed to rank high for commercial and highly competitive keywords related to taxi services in Camberley.
- Approach: We conducted in-depth keyword research, focusing on commercial terms that potential customers use when searching for taxi services. We then optimized the website’s content to target these specific keywords. Additionally, on-page SEO strategies such as meta tags, alt texts, and internal linking were meticulously applied.
- Outcome: Within three months, Ace Taxis Camberley’s website started ranking on the first page of Google for several targeted keywords, significantly increasing organic traffic and bookings.
- Challenge: While waiting for the organic SEO efforts to gain traction, Ace Taxis needed an immediate influx of traffic to stabilize their business.
- Approach: We launched targeted Google Search campaigns focusing on local keywords and high-intent searches. We also optimized and ran Google Business campaigns to ensure the business appeared in local search results and Google Maps, driving immediate traffic to the website.
- Outcome: The campaigns generated a quick and noticeable increase in website traffic, leading to immediate bookings and helping stabilize the business during the crucial early months.
- Challenge: Ace Taxis Camberley operates within a 4-mile radius, making it essential to dominate local search results, particularly for searches like "Taxi service near me.
- Approach: We optimized Ace Taxis’ Google My Business profile, ensuring accurate information, regular updates, and engaging posts. We also focused on building a robust presence on Google Maps by encouraging satisfied customers to leave positive reviews and optimizing location-based keywords.
- Outcome: Ace Taxis became one of the top results for local searches, particularly on Google Maps, leading to a significant increase in bookings from customers in the immediate area.
The collaboration between Ace Taxis Camberley and Quaid Technologies showcases the importance of a well-rounded digital marketing strategy. By developing a mobile-friendly website, executing a targeted SEO campaign, and leveraging Google Business and Maps, Quaid Technologies successfully helped Ace Taxis regain its competitive edge in a rapidly evolving industry. This case study highlights our expertise in addressing the unique challenges faced by traditional businesses in the digital age.
