- Published :July 01, 2019
- Client :AestheticShapes
- Website :https://cosmeticsurgeon.com.pk/
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In July 2013, QMarketing partnered with AestheticShapes, a leading cosmetic surgery clinic based in Karachi, Pakistan, managed by Dr. Arif Hussain. The clinic faced significant challenges due to an outdated online presence that did not effectively attract or engage potential clients. Over the course of a decade, QMarketing undertook comprehensive digital marketing strategies to transform AestheticShapes’ online visibility, enhance client interaction, and significantly increase conversion rates. This case study outlines the strategies implemented, the results achieved, and the ongoing efforts to maintain industry leadership.
In July 2013, QMarketing partnered with AestheticShapes, a leading cosmetic surgery clinic based in Karachi, Pakistan, managed by Dr. Arif Hussain. The clinic faced significant challenges due to an outdated online presence that did not effectively attract or engage potential clients. Over the course of a decade, QMarketing undertook comprehensive digital marketing strategies to transform AestheticShapes’ online visibility, enhance client interaction, and significantly increase conversion rates. This case study outlines the strategies implemented, the results achieved, and the ongoing efforts to maintain industry leadership.
The primary challenges faced by AestheticShapes were:
- Outdated Website: The website was visually unappealing and not optimized for search engines or mobile devices, leading to high bounce rates and low conversion.
- Poor Online Visibility: The clinic was not ranking well on search engines for high-volume keywords relevant to their services, limiting their online exposure.
- Ineffective Social Media Presence: Their social media channels were underutilized, lacking engaging content and regular interaction, which are crucial for building client relationships and brand loyalty.
- Limited Digital Marketing Expertise: The internal team lacked the necessary digital marketing expertise to effectively leverage online tools to drive business growth.
QMarketing’s approach was multi-faceted, focusing on website redesign, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing:
- Website Redesign and Optimization: QMarketing developed a modern, visually appealing website with enhanced usability and mobile compatibility. The new website was structured to improve user experience (UX) and increase conversion rates, with clear calls to action (CTA) and simplified navigation.
- Advanced SEO Implementation: We conducted a thorough keyword research to identify high-value keywords and integrated these into the website’s content, meta descriptions, and tags. We also improved the website’s backlink profile and implemented ongoing on-page and off-page SEO strategies to boost organic search visibility.
- Google Ads Campaigns: Targeted PPC campaigns were launched to generate immediate traffic to the new website, focusing on conversion-optimized ad copy and strategic bidding.
- Enhanced Social Media Engagement: We revamped their social media strategy, introducing regular posting schedules, high-quality content relevant to target demographics, and interactive elements to engage users, including promotions and live Q&A sessions.
Over the decade-long partnership, QMarketing’s strategic initiatives delivered significant results:
- Website Traffic and Engagement: From the launch of the new website in August 2013 to August 2024, AestheticShapes saw a substantial increase in user engagement. Website traffic grew by over 300%, with total impressions reaching 1.29 million and clicks amounting to 29.8K.
- SEO Success: The clinic’s Google rankings improved dramatically, with many targeted keywords achieving top 10 rankings. This improvement led to a consistent increase in organic search traffic.
- PPC Campaign Efficiency: The Google Ads campaigns maintained an average click-through rate (CTR) of 2.3%, with the cost per click (CPC) optimized to maximize return on investment.
- Social Media Impact: Social media platforms saw a significant increase in followers and engagement rates, contributing to higher brand awareness and direct client bookings.
The graphical analytics show a steady increase in daily impressions from 2.5K to 7.5K over the last year, indicating growing brand visibility and market penetration. The click patterns remained relatively stable, peaking at 180 clicks per day, demonstrating effective audience targeting and ad performance.
Key takeaways include the importance of a dynamic digital marketing strategy that adapts to changing SEO landscapes and user behaviors. Continuous monitoring and updating of digital strategies are crucial for maintaining competitive advantage.
The ongoing partnership aims to explore emerging digital marketing trends, including video marketing and advanced data analytics, to continue enhancing AestheticShapes’ market position.
“Partnering with QMarketing has not only transformed our digital presence but also fundamentally boosted our client engagement and conversion rates. Their strategic insights and relentless execution have been pivotal in our sustained market leadership.” – Dr. Arif Hussain, CEO
QMarketing’s comprehensive digital marketing strategies have successfully transformed AestheticShapes from an industry follower to a leader in the cosmetic surgery domain in Karachi. This case study exemplifies how targeted digital interventions can revolutionize client interaction, enhance brand visibility, and drive business growth.
